#IAmNotASTEREOTYPE
The internal campaign #nisamSTEREOTIP is our gift to the public in BiH, and at the same time a call to each individual and the entire community to be more tolerant and better.
This kind of continuation of the REDUCED campaign, from 2023, was realized through a series of activities by launching the Month of the fight against stereotypes. Why? Because we believe that precisely through social responsibility and doing what we do best, which is the creation and marketing of campaigns, we can additionally awaken, raise awareness, and educate the public about some important topics.
With stories about red roses, high heels, tattoos, fishnet stockings and long nails, through traditional and modern media, i.e. all types of advertising, we pointed out many stereotypes that women face even today, in the 21st century.
The red thread that fatefully connected the REDUCED and #nisamSTEREOTYPE campaigns is Mokoš, the goddess of life, protector of women and fearless knitter of her own destiny.
Therefore, the Mokoš badge, as a symbol of the campaign, was part of the gift package that we sent to hundreds of women from the public sphere throughout the region. At the same time, the campaign was supported by numerous women, sharing virtual content with the hashtag #nisamSTEREOTIP and spreading our story, often through their own experiences.
All activities were primarily visible on our accounts on social networks, as well as on snizena.ba, where every subsequent similar campaign will find its own piece of online space.
Klijent:
Date:
June 1, 2024