Lavrena, new from Hemofarm
Hemofarm’s Lavrena, an anti-allergy drug, has recently become available over-the-counter. With its composition and action, Lavrena appeals to people who show allergic symptoms and who until now have not had an adequate OTC solution, including children over six years old and people suffering from persistent rhinitis and chronic urticaria.
In order to establish a centralized place for all product information and respond to user needs, we created the product website lavrena.ba.
By setting up an SEO strategy, we recognized a significant potential for creating content aimed at educating users about the symptoms and causes of allergies. In cooperation with experts in the field of allergy, we have developed quality articles and guides that provide relevant information about different types of allergies, their causes and treatment options. This step will not only help users better understand their condition, but also improve the visibility of the lavrena.ba site in search engines, which will further increase awareness of the product and its benefits.
In the process of designing the lavrena.ba website, we carefully coordinated the UX/UI approach with the visual identity of the packaging and campaign “It’s easy with Lavrena“, ensuring brand coherence and an optimized user experience that reflects the efficiency and accessibility of the product.