Nektarijada

“Nektarijada” is the name of the award-winning campaign of Banja Luka Brewery which brought expensive cars and other valuable gifts to the winners.

“Nektarijada” had brought hundreds of thousands of envelopes full of “Nektar” plugs to the Brewery, which was a condition to participate in the sweepstake. Therefore, the proclamation of winners was proportional – we organized a big event in the central Banja Luka square, with a pool full of envelopes and performances by regional music stars.