"One call changes everything – don't use your phone when driving"
Innovative and educational – these were two basic requirements put forward by the client. We have offered quality solutions and thus continue, just like in last five years, a tradition of realizing the road safety campaign for the m:tel company.
For this year's campaign "One call changes everything – don't use your phone when driving" we have created a unique installation, that is, an auto simulator. Between June and August 2019, it traveled through five cities in Republika Srpska: Banja Luka, Doboj, Bijeljina, Prijedor and Trebinje. Thousands of citizens took the test ride and experienced in a completely realistic way what could actually happen if a cellphone was used while driving. Given the increased frequency of vehicles during the summer months, we also implemented other educational activities at the border crossings, and with the beginning of the new school year, we focused our campaign on student safety.
In addition to the unique installation, the campaign was accompanied by a TV commercial, print and web advertising. In order to convey the experiences of the car simulator users as convincingly as possible after the simulated accident, we created educational videos in each of the cities and broadcast them through the m:tel social networks.