Portal Capital in its new guise
Capital is the first research and business portal in the Republic of Srpska, which brings the latest news, analysis and in-depth research every day. While the portal team is dedicated to providing accurate and clear information about the business environment, our task was to make that information more visually appealing and intuitive for users.
We started the project by improving the graphic standards book. We kept the signature burgundy and beige tones, now a Capital trademark, and introduced serif fonts – because nothing adds visual hierarchy like a well-chosen serif! Fun fact: serif fonts not only improve the readability of longer texts, but with their classic look they additionally strengthen professionalism and trust, which is crucial for informational portals.
One of the main challenges was the implementation of a new site architecture that better meets the needs of modern journalists and follows current trends in the information industry. The updated structure enables optimization of the user experience (UX), making navigation more intuitive and content easier to find. Importantly, we have taken into account existing advertising positions that have their own annual tenants, and implemented new ones, which will bring new monetization opportunities to Capital in the long term.
At the very end, we migrated more than ten years of content, carefully structuring each element so that it corresponds perfectly with the new architecture and functionalities. Today, all content runs smoothly in a modernized environment, providing users with the best possible experience and premium information they deserve.