Q Workshop: An Innovative Educational Platform for Digital Marketing
Q Workshop is not just another digital marketing course – it is an interactive workshop designed by AQUARIUS experts, who have been shaping the digital advertising market for decades. The platform allows participants to choose between individual courses, complete packages for independent work in digital marketing, or 1-on-1 mentoring, tailored to their needs. With unlimited access to updated lessons and support from mentors, participants gain knowledge that is immediately applicable in practice.
Q Workshop is a place where theory turns into concrete skills, empowering entrepreneurs, companies, and future digital experts.
In order to make education accessible and efficient, we have created a functional and intuitive platform that enables smooth learning. The user interface is designed so that participants can easily access their courses, track their progress and communicate with mentors if necessary. We focused on clarity, ease of navigation and optimization for different devices. Every element of the website follows the Q Workshop philosophy: education through practice and interactivity.
From the idea to a recognizable identity, Q Workshop went through a detailed branding process that reflects its purpose and connection with the AQUARIUS agency. The name “Q Workshop” comes from the internal nickname Q for AQUARIUS, while “workshop” emphasizes the practical aspect of learning. We created a complete visual identity, including the logo, studio branding, individual courses and all campaign materials.
The launch of Q Workshop was accompanied by an original advertising campaign inspired by master craftsmen. Through a series of videos, our mentors are portrayed as car mechanics who use the analogy between a good craftsman and a digital expert. The campaign’s key messages – “Good tools require a good craftsman”, “For good reach you need a good craftsman” and “The workshop is open” – highlight the importance of practical knowledge and expertise.
Creative production, humor and connection to everyday situations ensured that the campaign was noticed and remembered, attracting the first generations of participants.
Q Workshop is more than education – it is a community of emerging digital professionals, a place where knowledge is built through experience, and practice turns into success.
Klijent:
Date:
February 19, 2025