Turn your dreams into reality

Fabrika Coffee is a local coffee brand and chain of coffee shops that has successfully spread across Bosnia and Herzegovina. In a country where people are used to drinking coffee either in coffee bars or at home, it managed to become recognized for its “coffee to go.”

That’s why the Fabrika Coffee 2GO cup became the star of our campaign. And such a big star needed a big stage, which local politics provided!

In the months leading up to the campaign, one of the main local topics in Banja Luka was the construction of roundabouts with interesting installations, which constantly made headlines due to ongoing arguments between the government and the opposition.

So, we decided to take advantage of the buzz. For the first phase of the campaign, we “removed” the well-known racket sculpture and replaced it with a giant coffee 2GO cup.

@vedranahalic Šta se dešava u BL? #banjaluka #banjaluka❤ #banjaluka🇧🇦 #fyp #dasanpostanedan ♬ TVOJA NINA - anastasija

We then turned this story into a social media stunt, spreading it across social networks with the help of several influencers who presented it as a serious piece of news. Is it any surprise that the media picked it up without checking the facts?

After three days of online mystery, the campaign Turn your dreams into reality (Da san postane dan) appeared on TV, DOOH formats, and social media.The teaser part of the campaign went viral, sparking a wave of different comments, reactions, and theories about the giant cup. Eighteen web portals in Bosnia and Herzegovina wrote about this mysterious event.

And once people figured out what it was about, the comments were overwhelmingly positive. The results showed that we successfully reminded the citizens of Bosnia and Herzegovina

about their favorite coffee to go:

  • Instagram: 890k+ views
  • TikTok: 250k+ views
  • Facebook: 270k+ views
  • YouTube: 152k+ views
Klijent:
Fabrika Coffee
Date:

September 26, 2024

Category: