Further Together – Porsche
For the launch event of the new Cayenne model, Porsche wanted to send a clear message – Cayenne is undoubtedly the most luxurious SUV on the market. Guided by this statement, we together devised the event concept “FURTHER TOGETHER.”
We drew inspiration in Porsche’s luxurious vehicle color, Burgundy – a deep red shade, created after the wine color from the famous French wine region of Burgundy.
The Porsche Cayenne, with its winning combination of performance and luxury, is considered the best SUV on the market. Our task was to present this vehicle precisely as such. We sought a way to make the event worthy of the prestige and elegance that such a car brings.
The result: an event at an exclusive and extraordinary location, a fantastic atmosphere, and surprises for nearly 600 (instead of the initially planned 300!) guests, top-notch entertainment featuring the funky sensation Babe Barbarella – all of this was the recipe for more than a fabulous evening under the stars.
