We wouldn’t have survived as an organization for over 30 years if we didn’t know a thing or two about business.
One of the more important lessons we’ve learned:
“Even though we are primarily a creative agency, our main task is to think about our clients’ businesses. Because if sales are good, we have no reason to worry.”
Therefore, everything we work on with our clients is not merely a product of inspiration or a creative moment but is firmly based on three pillars: experience, our evolving knowledge, and numbers.
Our strategic planning team ensures that we, and our clients, are always up-to-date on consumer topics (their habits, desires, behaviors, fears), market dynamics (from banking and telecommunications to retail chains and construction, all the way to soft drinks and other delicate categories), and trends.
The strategic planning team is composed of agency seniors, empowered by credible research, enabling them to flawlessly deliver thorough analysis, provide high-quality insights (both from a communications and a business development perspective), and create media, branding, or other strategies.
The term “creative solution” is not used because something is “solved in a creative way,” but rather because the main goal of all market communication tools – from an Instagram post to a TV advertisement – is to provide an answer to some business challenge.