Filtrum
Hemofarm, one of the largest pharmaceutical companies in the region, entrusted us with the task of devising a campaign for their new product, Filtrum.
Filtrum is a true marvel of pharmacology – it possesses a sorption capacity 1000 times greater than activated carbon, and is used in cases of poisoning and diarrhea.
The dilemma before us was – how to showcase the benefits of such a product, with all the limitations imposed by static media – posters, city lights, POS? Or, that was the dilemma until we learned that Filtrum also effectively works against hangovers!
The rest is history (to not say – a fairy tale).
