Zajedno ka vrhu
“m:tel” Montenegro celebrated its 15th year of operations in the country.
In line with the bold, yet undeniable statement that “m:tel” is the “number 1 operator” in Montenegro, we created the campaign “Zajedno ka vrhu” (together towards the top).
As an activity worthy of this anniversary, we also created and designed the website which will become another megaphone for the powerful message: “m:tel” Montenegro knows how to go “from zero to hero,” and therefore considers it its duty and obligation to extend a hand of friendship to everyone on their path to success in realizing their visions.
A contest was announced on the site to support the most talented, the bravest, and the most influential.
With the aim of extending the campaign’s impact, together with the client, we also conceived and executed the “Together to the Top” prize game, which aimed to encourage consumption and engage all m:tel service users. During the four months that the prize game lasted, eight participants were awarded new phones, and the luckiest winner drove home in a new Renault Captur. All of this brought significant results, both in sales and in increasing m:tel’s Share of Voice among telecom companies in Montenegro.
Klijent:
Date:
February 11, 2024