NBL Immuno
Nobel Pharma, an international pharmaceutical company, entrusted us with the task of introducing a new product to the Bosnian market – NBL Immuno Formula.
Considering the pandemic period when the product arrived, the challenge was to stand out and present itself on the local market, which, at that time, was more acquainted than ever with all immune-system-boosting supplements.
“The Authority on Immunity” clearly indicated that this is a premium category product that absolutely dominates over all others in that segment, consistent with the product’s composition.
We started the communication on social media, where we gradually built a loyal community and directed users to sales locations.
To keep their attention, we created a fun and simple mobile-friendly game where the main goal is to strengthen the “Immuno” character’s immunity by collecting vitamins and minerals. Special prizes were sent to the most successful players, and popular Bosnian influencers also joined the game.
