Stigla je Supernova!
Introducing a new company formed by the merger of three cable/broadband/telecom companies in the BH market. The focus was on all the new functionalities (pause and rewind up to 72 hours, video libraries, mobile TV) and the richness of content (Premier League, HBO, Nick Jr, Superstar…).
The solution utilized a fairly simple advertising formula.
The asterisk symbol (*) from the logo next to three small lies + asterisk symbols with a truthful disclaimer with a clear explanation.
We applied the same formula across different communication channels (from digital media to television) and managed to reach the target audience, achieving high visibility and recognition of the new company in the public eye.
The results were excellent, but the launch coincided with the election campaign in Bosnia and Herzegovina, so despite our significant efforts, we were not the biggest “liars” in the advertising block. In the end, the client was very satisfied and soon wanted another campaign.