„10 ‘ladnih Nektara“
In 2019, “Banjaluka Brewery” with its brand “Nektar beer” decided to host the biggest prize game in Bosnia and Herzegovina to date. Our task was to come up with a creative concept that was at least half as spectacular as the prize fund – three Porsche cars!
Imagine the client’s surprise when we showed up for the presentation – with guitars and microphones?
Yes – specially for this campaign, we wrote (and with the help of the legendary Kiki Lesendrić composed and recorded) a sort of ode to indulgence… which could win you a new Porsche?
The event organization for the “10 ‘ladnih Nektara” campaign and Lepa Brena’s concert.
To cut a long story short (and with a reminder not to drink and drive), listen to this summer hit which soon found its way onto the music request lists of popular radio stations:
The climax of the campaign, the drawing of the lucky winners of three new Porsche cars (just to mention it once more) was also our task.
In line with the prize fund, we were modest, so for the drawing, we rented Banja Luka’s Trg Krajine – the only adequate location where we could fit about three million caps packed in around 300,000 envelopes that arrived, as well as a large concert stage where, after the drawing, the Yugoslav icon herself – Lepa Brena – performed.
Klijent:
Date:
June 16, 2023