One Call Changes Everything – Don’t Use Your Phone While Driving
For the campaign “One Call Changes Everything – Don’t Use Your Phone While Driving,” we created a unique prop – a car simulator. From June to August of 2019, the setup travelled through five cities of the Republic of Srpska – Banja Luka, Doboj, Bijeljina, Prijedor, and Trebinje.
Thousands of citizens took the test drive and experienced in a completely realistic manner what can actually happen if a mobile phone is used while driving. Given the increased frequency of vehicles during the summer months, we also implemented numerous other educational activities at border crossings, and with the start of the new school year, we directed our campaign towards the safety of students.
Wishing to convey the users’ experiences from the car simulator after a simulated accident as convincingly as possible, we created educational video spots in each of the cities and broadcast them via the social networks of the company m:tel.
Klijent:
Date:
June 16, 2023