Za dobar biznis važne su nijanse
The primary task was to create an integrated campaign that would communicate the advantages MF Bank has to offer to SME (small and medium-sized enterprises) companies, but besides this, the campaign was also meant to serve as the main brand awareness campaign of MF Bank for the entire territory of Bosnia and Herzegovina.
The solution was to engage two well-known actors who would superficially demonstrate how “subtle” nuances make a big difference in business (And if the budget we have wouldn’t allow for the engagement of two actors, we planned to somehow resolve this in post-production).
Thus, the campaign “For good business, nuances are important.” was born, with Milan Pavlović masterfully playing the role of twin brothers (Milan and Mtlana).
For the campaign, we built a completely new world revolving around two banks – “Neka Banka” (a random name meaning literally “Some Bank”), and MF Bank (our client). The world of course featured the brand colours of our client. We created a 40-second TVC and an additional 55 seconds of exclusive video content for the web, and the entire campaign also received its dedicated OOH, DOOH, print, social media, and web solutions.
MF Bank recorded significant growth in the small and medium-sized enterprise segment, and the experiences of Milan and Mtlan became a topic of conversation among the general public.
