Car insurance in installments - the best invention ever since the wheel!
With its car insurance and installment payment campaign, Mikrofin Insurance went one step further than other businesses in the industry that did not have this type of service.
Therefore, the visual identity we made for the client presented their service through historical development, that is, through development of humanity, as we returned to the best invention ever – the wheel.
Then we “spun” that wheel, suggesting to all vehicle owners that Mikrofin Insurance, a microcredit company from BiH that is a regional leader in microfinance, would help them “no longer live in prehistory” because now it allows them to secure their wheels in installments.
The “Car insurance in installments – the best invention ever since the wheel!” was a print campaign, where leaflet, poster and advertising space on websites presented a new client’s offer – an insurance for motor vehicles in 12 installments which would better balance user’s expenses.