Water is life
We carried out the “Water is life” campaign for the World Wildlife Fund (WWF) to promote conservation of the Hutovo Blato Nature Park. In a symbolic way we showed the richness of the animal world and importance of preserving the Neretva river, one of the largest rivers in the Adriatic basin.
This river supplies various cultures, industries and nature reserves, and its delta is on the List of Wetlands of International Importance. For this reason, the Neretva locality is one of the 35 priority river basins around the world, where the WWF has recognized the need to implement urgent measures of protection.
The campaign released a simple yet excellent illustration that clearly demonstrated the message. The same year the campaign was awarded a gold recognition at the No Limit Advertising Festival in Sarajevo.